About Us

Jourdan (La Babalu Ltd) is a child of the sixties. We opened at the end of that decade in Church Lane which was then known as Belfast’s Carnaby Street. There our crochet mini dresses became a huge fashion favourite with celebrities as well as local fashionistas.

In the eighties we moved to Queen’s Arcade. There the introduction of exciting costume jewellery proved a great success in complimenting our special occasion ranges. Husbands then told us that the quickest way to mend a row or win favour was to present their spouse with a black Jourdan jewellery bag.

Once Lisburn Road became Belfast’s answer to Knightsbridge we had to be part of this innovative shopping area, hence our move to the present 4,000 square foot store via Queen's Arcade. This has finally given us the space to imaginatively dress our customers for investitures, race meetings, proms, even the Oscars but most importantly your wedding!

Over the years Jourdan has been chosen by the most discerning of women for that truly special occasion outfit and we hope helped to make it unforgettable…so please come in and let us show you our collections!



  • "Thank you sooooo much for today me, mum & my sis had a stress free experience… Think the complimentary Prosecco may have had a helping hand lol — feeling thankful."

    Janice, Dublin

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